Benefiting from customer and competitor knowledge
نویسندگان
چکیده
منابع مشابه
A study on customer, supplier, and competitor knowledge using the knowledge chain model
In the new economy, firms are willing to pay abundant premiums for the significant entrepreneurial capacities of management and staff in order to develop, build, protect, transfer and integrate knowledge. Although companies and scholars have indeed recognized the value of knowledge management, they have not generally included customer, supplier, and competitor knowledge, preferring to emphasize...
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In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
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ژورنال
عنوان ژورنال: The Learning Organization
سال: 2008
ISSN: 0969-6474
DOI: 10.1108/09696470810868864